How do you lead someone who knows what they need to do to change their life but—despite all your help—isn’t going to do it?
Brian Fretwell was confronted with this scenario repeatedly during his time as a teacher in the chemical addictions unit of a juvenile corrections facility. The honesty of a 15-year-old meth addict, and the wisdom of a mentor, reframed Brian’s definition and practice of leadership. Brian Fretwell helps people realize their value. He began his professional career as a teacher in juvenile corrections, empowering disenfranchised kids to do things they didn’t believe they could. From the Australian Outback to the Arctic Circle, today Brian teaches individuals, teams, and companies how to draw out their hidden potential. He got an MBA, ran a 100-mile ultra-marathon, overcame his fear of flying, and wrote a book because he didn’t think he could do any of them—and being a hypocrite isn’t his style.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
